Fairy Tales, Unicorns & Wedding Sales Tactics
I liken fairy tales and unicorns to wedding sales tactics because all three elicit emotions related to fantasy. Yes, wedding sales tactics play into the emotions of fantasy. It's an industry standard practice which I don't agree with, as it's a disservice to you.
First, I need to address any wedding professionals who read this article and take issue with it. I'm certain this will upset some people, I don't care. My job is to serve couples getting married, not you as a vendor. Uncovering the truth often angers the guilty...if you are upset by this article perhaps you should take a look at your own marketing practices.
Ok, back to the subject at hand. The tactic used by almost every supplier/vendor you will encounter while planning your wedding. Emotional Marketing. All of their written material and they way they talk to you is designed to play on your emotions. Just think about what you have already seen in your planning or read in wedding articles.
How many times have you seen the words Perfect, Beautiful & Love? They love to throw lot's of adjectives at you that elicit emotions.
How about the phrase "Most Important Day Of Your Life?" Wow, that's a very broad statements if you take a moment to think about it. Sure, it will be a very important day, but others are likely to be more important. How about the day you were born? Or the day your first child is born?
So why do they use emotional marketing? Simply put, it's a right brain vs left brain tactic. This type of marketing is used to get you to make decisions based on emotions instead of logic. To be fair, the wedding industry isn't the only one using this tactic. Grocery stores, cell phone carriers and big box stores all use this tactic. Just about every company does. Think of car commercials, are they selling a car or the perfect family vacation. Drug companies are just selling a perfect life, until the disclaimers start scaring the crap out of you. LOL
They are blowing smoke up your ass to separate your money from your wallet.
The wedding industry is especially great for this because you are an easy target. Your recently engaged and over the moon in love. You are excited to have the wedding you have always dreamed about. Basically, emotions are already running high. They use the emotions to get you to choose their services, instead of the competition, by promising the illusion of fairy tales and unicorns.
This is also how they convince you that the wedding won't absolutely perfect without things like custom cocktail napkins with your names and wedding date on them. Do you seriously need these things? Are your guests, the people so important in your lives as to be invited to your wedding, going to forget your names and need a cheat sheet after 3 drinks?
If you want the custom printed cocktail napkins then by all means get them. I'm not saying it's not ok to have what you want.
My point is to be careful of who is telling you what you need and why you need it. Take a step back and apply some logic to your decisions. Doing so will likely save you a lot of stress in dealing with unnecessary details. It will certainly save you a lot of money.
Your wedding will be special in so many ways. The memories made with family and friends will be cherished. Most importantly, you will be married to the person you love. You don't need a bunch of advertising to tell you all of those things for them to be true.
In closing, I offer you this pledge. As your wedding photographer I promise to never blow smoke up your ass in an effort to separate your money from your wallet. 🤣🤣🤣